Cara Delevingne and Vattenfall sets out to highlight the importance of fossil free H₂, a fuel that emits water instead of CO₂ when used. The face mist is made from actual wastewater from a factory using fossil-free H₂. The emissions are so clean that they can be used in a refreshing face mist and put on your face.

Fossil free H₂ holds the potential to decarbonize entire industries and thereby reduce carbon emissions significantly, especially in industries such as steel production, which is responsible for seven per cent of the world's total CO₂ emissions.

“We aim to highlight the potential of fossil free H₂ by showcasing that when used as fuel only water is emitted. The "Industrial Emissions Face Mist" is made of real wastewater from the steel making process taking place at the HYBRIT pilot plant in Luleå, Sweden. We aim to show the potential of fossil free H₂ and inspire others to join us in the transition towards a cleaner and more sustainable future,” said Mikael Nordlander, Director of Industry Decarbonization at Vattenfall. 

The key ingredient in the face mist is wastewater from the Swedish HYBRIT plant, a collaboration between Vattenfall, steel manufacturer SSAB and mining company LKAB. The partnership aims to develop a process for fossil free steel making, using H₂ produced with fossil free electricity. The advantages of fossil free H₂ are not constrained to steel. The fuel has the potential to power heavy industries across different areas, enabling a shift towards a more sustainable future.

Cara Delevingne’s commitment to promoting a fossil free future played a central role in the collaboration according to Paul Morel, Brand Campaign Manager, Vattenfall who continues:

“Vattenfall acknowledges Cara Delevingne’s important voice as a climate advocate in her community, especially her ability to highlight positive sustainable change. In this project, Cara plays a key role in raising awareness and informing people about fossil free H₂ as well as Vattenfall’s goal of achieving fossil free living within one generation,” Morel said.

Cara Delevingne said, “Throughout this project, I have learned so much about fossil free H₂, working with Vattenfall has allowed me to see first-hand how this fuel works and how it can transform entire industries. Therefore, I’m thrilled to be part of this project and raise awareness about an initiative that demonstrates the huge potential of fossil free H₂ in replacing fossil fuels. If it takes applying the emissions on my face to spread this message, I am willing to do it.”

The Vattenfall face mist is not a product for sale. A limited number of bottles have been produced to be used in the campaign.